Your sales team signs contracts every week. They were never taught how to read one.
They don’t know what’s routine and what’s dangerous. They don’t know when to push back and when to let it go. They don’t know what makes legal slow things down.
They wing it. Sometimes it works. Sometimes it doesn’t.
The problem is not effort. The problem is training.
our sales team signs contracts every week. They were never taught how to read one.
They don’t know what’s routine and what’s dangerous. They don’t know when to push back and when to let it go. They don’t know what makes legal slow things down.
They wing it. Sometimes it works. Sometimes it doesn’t.
The problem is not effort. The problem is training.
What Your Sales Team Will Learn
The basics. Not law school. What matters in the real world.
- What a contract actually is and why it exists
- The five clauses that create real risk
- What’s negotiable and what isn’t
- How lawyers think when they review a contract
- Why legal slows deals down and how to avoid it
- What to flag before signature and what to let go
- How to negotiate without killing the deal
How Lawyers Think
Sales and legal speak different languages. There is often a Joker and Batman relationship between the two departments.
Sales sees a contract as a formality. Legal sees it as a set of promises that can be enforced.
When a lawyer reads a contract, they ask three questions:
- What happens if the deal goes wrong?
- Who pays?
- How do we get out?
If your sales team understands these questions, they can anticipate legal’s concerns before legal sees the contract. That shortens review time. It builds trust. It gets deals done faster.
What Creates Risk
Most contract risk is not exotic. It’s the same five clauses, over and over.
- Liability and indemnification
- Termination and renewal
- Payment and pricing
- Confidentiality and data
- Dispute resolution and governing law
Your team doesn’t need to draft these. They need to recognize them and know when to escalate.
Reducing Bottlenecks
Are you running into impasses that block a sale at the last minute? Let’s find out why and what we can do to fix it.
Reducing Risk Without Losing the Sale
It is a delicate balance determining what issues are worth fighting for in the contract. You do not want to disrupt a sale or hurt a relationship due to a legal issue that has a minimal chance of hurting the organization. But you need to know what issues are really the ones to worry about.
How It Works
- Discovery call. I learn how your team sells and where the friction is.
- Custom training. Built around your contracts and your sales process.
- Live webinar. 60 to 90 minutes. Q&A included.
- Recording. Yours to keep for onboarding.
- Playbook. A written guide your team can use after the session.
The Result
A sales team that knows what it’s signing. Legal review that moves faster. Fewer bad deals. More deals closed.
Book a Discovery Call
Tell me about your team. I’ll tell you if training is worth your time.